16-05-2011

TAFI: investigating creative interventions in business

A unique new two-year project was launched in May to examine how innovation and creativity can be stimulated in European businesses through the intervention of artists and creatives. Led by the Dutch foundation Cultuur-Ondernemen (Culture and Entrepreneurship), Training Artists for Innovation (TAFI) will analyse the needs of business for artists’ skills and investigate the competences needed by artists in order to intervene as businesses require.

TAFI will review the existing and developing models for training artists and creatives to work in business contexts and the need for intermediary platforms. The results of the analyses performed in the first part of the project will be used to develop a qualification and skills framework for artists working in business.

Substantial contribution
While there is considerable evidence for the need of business for the creativity that artists and creatives can deliver, there is a shortage of artists with the necessary expertise and experience. By developing a qualification & skills framework and identifying training models, TAFI will make a substantial contribution to the pool of artists and creatives skilled enough to deliver creative interventions in business effectively.

The project is scheduled to run from May 2011 through to April 2013 and will leverage experience and expertise in this field from various EU countries. Read more